Justine Kerr's profile

Deadbeat X Brand | Product Development


Deadbeat Kidx is an unapologetic tastemaker and a concept brand designed for women who love skate culture but feel that it doesn't cater to them. The brand celebrates those who reappropriate streets into concert halls, alleyways into skate parks, and buildings into graffitied memorials that scream 'I was here.' Each board features its unique character illustration, all centered around the theme of Ice Cream, but not the cute kind—embracing neon colors and bold, flat-style illustration.


Deadbeat X Brand | Product Development
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Deadbeat X Brand | Product Development

Deadbeat Kidx is an unapologetic taste maker and a concept brand designed for women who love skate culture but feel that it doesn't cater to them Read More

Published: